Our Commitment To Excellence

About Us

SJ Denham is a third generation family owned and operated full service automotive dealership. SJ Denham provides new car sales, certified pre-owned and used car sales, service, parts, full service tire center, Hertz Car Rentals and a Collision Repair Center in Redding. SJ Denham prides itself on being a Five Star dealer and providing exceptional customer service.

SJ Denham serves the cities of Redding, Shasta Lake, Anderson, Cottonwood, Mount Shasta, Shingletown, Dunsmuir, Weaverville, Yreka and other surrounding areas.

Corporate Values

Since SJ “Stoney” Denham founded the company in the 1930s, our mission has been:

To provide our customer with a shopping, buying, service and ownership experience that consistently satisfies each individual’s needs and exceeds their expectations in a comfortable, supportive environment.

SJ Denham’s Corporate Values

For each dealership team member to take personal responsibility for:
  • Honesty and respect for the individual.
  • Responsiveness to the customer.
  • Job competence.
  • Proactive involvement.
  • Long-term view of customer satisfaction.
  • Commitment to the team.
  • Continuous improvement.